At Blueberry, we think small about ourselves so that we can help you to think big. Our leaders have held senior positions at big research companies but wanted to do something different.
We considered thought leaders in various areas and realized that our favorite ones could see the big picture, focus on the essential ideas, and tell a story to a non-technical audience. We looked at some of our favorite products and concluded that the best ones were designed with elegant simplicity. Why shouldn’t marketing and product guidance be elegantly simple?
Our vision is based on three principles:
- Elegant Simplicity: Out of complex research data, we look for a few potent ideas to help you see the big picture and build a strategy.
- Applied Thought Leadership: We make you smarter with deep, interdisciplinary expertise and clear thinking to help you run a better business.
- Client-Centric Focus: We listen carefully to understand your unique situation so that we can provide thoughtful advice.
We chose the blueberry as our inspiration because it is small and unassuming, yet packed with flavor and powerful antioxidants. This is the perfect metaphor for our professional aspirations: unassuming and friendly, yet clear minded, intellectually forceful, and focused on enhancing our clients’ businesses.
We dare to listen and think: Although we have deep experience and expertise in consumer and B2B research, we look at each new engagement with fresh eyes, ready to listen and help you guide your business with clear thinking about your market.
Let’s clear our minds of preconceptions: We strive to practice the Zen concept of shoshin, a Beginner’s Mind. This is an attitude of openness and eagerness, without preconceptions. The master learns to live in the moment, sensing everything around and clear-minded in responding. This is how we work with you.
We offer you…nothing: no preconceived “solutions” that are merely assumed to fit. Challenge us to listen differently to your unique perspective and context. Only then will we use what we know to build frameworks that fit your needs. Let us explore your world and lift you up to a place where you can see the possibilities.
That said, we offer deep experience in many industries and expertise in many types of research. The Blueberry difference is that we assume nothing and focus on you, carefully asking questions and listening to you before deciding which of many research approaches to a type of problem is right for you. Perhaps none are a good fit, and then we welcome the opportunity to innovate for you.
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