Research-based guidance for marketing and product development.
At Blueberry, we are passionate about what we do. Our research guides the product innovation pipeline, identifying new opportunities for existing products and providing strategic guidance for the successful development of new products and brands.
Blueberry is the research consulting division of Reckner, combining expertise in marketing research, product research, and sensory science.
We work with our clients to:
- explore the innovation landscape
- guide strategy
- develop superior products and services
- create engaging brand experiences
- Customer Journey
- SMART Concept Development℠
- Product-Concept Fit
- Brand Strategy