A short sales cycle and challenging consumer purchase patterns combine with shelf space and pricing competition to confine (and advance) this industry. With more than fifteen years' experience, Blueberry intimately understands these market complexities. We have worked with national and international clients to find market opportunities across their product innovation pipeline.

The Blueberry team draws from a broad range of qualitative and quantitative methodologies to reveal the "why" behind consumer's decisions and to present a clear roadmap of actionable recommendations. Our Consumer Experience Landscape® (CEL) is a process that takes consumers from what they are using now through possibilities to a future ideal product. The CEL® helps companies understand white space, build the right products and services, and develop strong positioning that aligns brands with consumers' needs and aspirations.

Our research helps connect consumer realities to product attributes to create innovations designed to succeed in the real world.

Solutions and Methodologies


  • Feminine products
  • Nutrition
  • OTC medicines
  • Oral hygiene
  • Pediatric products
  • Senior products
  • Vitamins