| |
Blueberry brings you experience and creative thinking in guiding business initiatives through:
- Marketing Research
- Product Testing
- Sensory Science
- Inspiring Client-side Action
Marketing Research
Strategic Guidance: You need to create engaging customer experiences through your brand, distribution channels, products, services, and word of mouth. Consequently you need penetrating insights into your customers and market forces to develop breakthrough innovations across all customer touchpoints. Blueberry uses a holistic framework to provide the information and collaborative problem-solving you need:
- Branding & Positioning
- Segmentation of Aspirations, Needs, Behavior & Demographics
- Customer Satisfaction, Loyalty & Perceptions of Quality
- Concept ideation, screening & testing
- Advertising & packaging testing
- Awareness & usage
- Early adopter & opinion leader targeting
- Tracking of brand image/position, customer loyalty & corporate reputation
Motivation of Touchpoint Activity & Purchase Decisions: Most research on purchases prioritize several key product attributes but say little about the mental shortcuts (heuristics) that people use to evaluate that information. We use a multi-method approach to understand purchase decision processes in detail, including how customers acquire and process information to evaluate you, so that you can deliver the right message, at the right time, in the right place. It makes the difference between being technically correct vs. being persuasive.
Immersive Research: Our qualitative researchers have specialized training in projective methods to draw out consumers’ emotions and understand their hidden motivations. They can also partner with you to facilitate an ideation session with customers or your staff to develop creative solutions to a problem. Some of our staff have been professionally trained in cultural methods, such as ethnography and semiotics, that analyze evidence from the real world rather than controlled research experiments.
Product Testing
Consumer Product Testing: Product tests require very precise handling and rigorous attention to experimental protocols. Our staff have direct experience running professionally equipped CLT facilities and sensory labs, so we know how to control product tests. Furthermore, we can integrate qualitative with quantitative methods, HUTs with long term discussion boards, and consumer with sensory methods.
CPG Product Development Consulting: We speak the same language as sensory scientists and product developers, who need very specific guidance on product attributes. We can help you with sensory program development, custom sensory research, panel development and training, seminars and short courses, and product development guidance.
Sensory Science
The Institute for Sensory Research: Consumers consciously and unconsciously react to a product’s sensory stimuli. Their experience with the product informs their decision as to whether or not to repurchase. Thus, products that deliver sensory delight create loyal customers. We explore your world through sensory analysis techniques to enable breakthrough innovation for our clients. In addition to descriptive analysis and discrimination testing, we offer optimization, category appraisals that integrate consumer and sensory data, preference mapping, flash profiling, repertory grid analysis, temporal dominance of sensations, and Kano modeling.
Inspiring Client-side Action
We also offer expertise in:
- Immersive exercises to help stakeholders to live in the customer’s world
- Experiential learning to cultivate deep understanding and motivation to act
- Ideation and creative problem solving teams
- Action planning meetings to translate research in business initiatives
- Employee satisfaction, loyalty and alignment
- True Purpose Assessment to help senior management set mindful priorities that drive choices for brand image, product development, service delivery, customer relationships, and internal initiatives
|
|
|
