Differentiation can be challenging in a mature, cluttered marketplace. Blueberry has amassed more than fifteen years' experience working with national and international, home care and personal care manufacturers. Our deep understanding of human emotions, aspirations, sensory perceptions and decision-making opens possibilities for building a differentiated offering.

The Blueberry team draws from a broad range of qualitative and quantitative methodologies to reveal the "why" behind consumer's decisions and to present a clear roadmap of actionable recommendations. Our Consumer Experience Landscape® (CEL) is a process that takes consumers from what they are using now through possibilities to a future ideal product. The CEL® helps companies understand white space, build the right products and services, and develop strong positioning that aligns brands with consumers' needs and aspirations.

Our research helps connect consumer realities to product attributes to create innovations designed to succeed in the real world.

Solutions and Methodologies


Home Care

  • Air care
  • Auto care
  • Kitchen & Bath
  • Laundry
  • Pest control
  • Pet care

Personal Care

  • Cosmetics
  • Hair care
  • Oral hygiene
  • OTC medicines
  • Pediatric products
  • Senior care
  • Skin care