Link Labs℠ are multi-purpose sessions designed to identify consumer priorities and linkages between sensory attributes, functional and emotional benefits and aspirations.


  • Consumers are able to articulate not only which product attributes they want but also the importance of each.
  • Prevents consumers from creating overly-complex ideal products.
  • Discussion probes force consumers to connect desired product attributes to the benefits they provide.

The CEL Sequence

To learn more, download our brochure or view our poster from SSP 2014.