Introducing a new product is never easy, especially in a cluttered marketplace. So many factors impact its success; it's difficult to know which has the most influence. That's why we have developed Blueberry's PinPoint℠

The Powerful Product Development Tool for the Innovation Pipeline.


Whether you are refining a concept, gauging sales on a new product or deciding on product improvements, Blueberry's PinPoint℠ provides specific guidance on which elements of the concept and product will impact the success of your product.

Incorporating the product's sensory aspects with its marketing elements, Blueberry's PinPoint℠ not only identifies but it prioritizes specific concept and product improvements. And, Blueberry's PinPoint℠ provides forecasts based on those changes.