A strong product idea is a holistic offering.
The Consumer Experience Landscape® (CEL) - Blueberry's research model for marketing innovation - is a powerful foundation for product pipeline development. Unlike other proprietary research models, the CEL connects consumer realities to product attributes resulting in innovations designed to succeed in the real world.
Through qualitative and quantitative exploration, the CEL illuminates needs gaps and opportunities between current and ideal consumer solutions. It provides clear, immediately actionable guidance for developing innovative product and packaging solutions that meet emotional, aspirational and behavioral needs.