Passionate about product development and innovation

In an endlessly-changing consumer landscape, Blueberry delivers research-driven guidance that is clear and immediately actionable. Our interdisciplinary team draws upon established and breakthrough methods. Not only do we help you innovate your products, we help you innovate your research process.

Exploratory

  • Focus Groups & Interviews
  • Ethnography
  • Shop-alongs
  • Product LinkLabs℠
  • Sensory Flights
  • Co-creation Sessions
  • Online Discussion Boards
  • Mobile Diaries
  • Brand Positioning

Concept Development

  • Concept Writing
  • Qualitative Concept Evaluations
  • Concept Sorting & Testing-Choice, MaxDiff, Tournament
  • Concept Optimization
  • Flavor/Fragrance Line Exploration - TURF

Product Development

  • Product Testing - CLTs & HUTs
  • Qualitative Prototype Evaluations
  • Product Labs / Attribute Development
  • Category Appraisals
  • Key Driver Analysis
  • Package Testing & Shelf Assessments
  • Usability Testing

Proprietary Methods

Publications & Posters