About

About

Our Story

Everyone loves an interesting backstory. Ours? Well, it’s pretty straightforward (like us!).  We believe in being authentic, in delivering a powerhouse of information, grounded in actionable insights.

And so Blueberry was born.

With thoughtful partnership and high-touch client service,
we deliver clarity to engage the broader team and inspire action.

It’s powerful research made personal.


 

legacy-of-quality

Our Legacy

Headquartered just outside Philadelphia, Blueberry is the 30th largest U.S. market research company. We are the research consulting division of Reckner, a 30 year research leader with 200+ employees, offices in three states and global capabilities. And, we are sister company to The Institute for Sensory Research, with whom we partner on analytical sensory research.

Blueberry was established in 2001 and founded on the Reckner legacy:
dedication to quality research, exceptional service and actionable insights.

Today, we continue that commitment with creativity, partnership, and integrity.


 

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Our Team

We are an experienced, innovative group of market researchers, passionate about products:  from early exploratory through launch, whether it is a new brand, a new variety, a line extension or repositioning.

David Reckner

David Reckner

President

David is President of Reckner, the parent company of Blueberry. David has 20+ years' experience in market research and has held several positions within the company. From part-time Mall Interviewer during college to Chief Information Officer, David's diverse responsibilities within the organization enable him to understand client and operational needs from multiple perspectives. Prior to leading Reckner, David was a manager in the music business, where he oversaw the production of more than 30 albums, 6 music videos and numerous concerts and tours.

Lisa McGurk

Lisa McGurk

Vice President

Lisa is a dynamic, entrepreneurial leader with a blended background of client, supplier and academic experience. With a passion for delivering real-world, actionable solutions, Lisa immerses herself in her client's categories to bring thorough yet innovative approaches to each research project. Thinking beyond the immediate research project, Lisa focuses her efforts on helping clients identify and deliver differentiated value to their consumers as part of their overall product offering. Lisa is highly-valued among her clients for ability to build a story from the data, which resonates with both researchers and other stakeholders.

Ashley D'Annunzio

Ashley D'Annunzio

Qualitative Research Manager

Ashley manages her projects with a passion for finding whitespace and crafting strong, satisfying solutions. A RIVA-trained moderator, Ashley is naturally inquisitive, possessing a genuine enthusiasm for uncovering the motivations that influence consumer behavior. Ashley has the unique ability and drive to understand each individual consumer and, at the same time, identify the trends in behaviors and unmet needs that her clients strive to understand. Her ability to articulate these insights in a comprehensive and engaging manner has served as an invaluable resource in delivering meaningful direction to her clients.

Roni Dellacato

Roni Dellacato

Sensory Research Manager

Roni leads the design, execution and analysis of all sensory research projects. With 20+ years' experience in sensory and consumer product research, Roni has a comprehensive background, from training sensory and consumer panels to product guidance and field operations. A thorough and creative researcher, Roni previously managed her own consulting firm and has worked in sensory and consumer project management roles for top food, beverage, and personal care companies in the industry. Roni has collaborated with her clients on an array of sensory and consumer research initiatives, including new product introductions, ingredient replacements, cost reduction, and product improvements.

Estelle Chasan

Estelle Chasan

Project Director

Estelle provides large-scale, global expertise across all elements of the research process from design through reporting. A +20-year veteran of the industry, Estelle is widely recognized for her exceptional performance in strategizing the best way to execute projects. She has a genuine rapport with her field sites and knows how to organize and communicate in order to optimize our work in each location. An outstanding problem-solver, Estelle has directed projects on six continents and her ability to successfully field studies is unparalleled.

Nancy Slemmer

Nancy Slemmer

Field Manager

Nancy provides operational expertise and excellence across all elements of the qualitative research process. A 20+ year veteran of the field, Nancy is extraordinarily organized, directing all aspects of the research study across multiple field sites simultaneously. Her ability to oversee complex research projects is unsurpassed, and ensures that each study in every location runs seamlessly. Nancy places the highest priority on respondent selection, and she partners closely with field sites to deliver thoughtful, engaged respondents.

Danielle Adams

Danielle Adams

Project Manager

Danielle delivers operational oversight for our research projects. An experienced project manager and event coordinator, Danielle readily manages complex projects while bringing a high level of follow-through and quick responsiveness. Enthusiastic and resourceful, she enjoys working with clients and partners across all facets of the research project. Her diverse marketing background enables her to anticipate and resolve operational challenges, and her can-do attitude makes her invaluable to her clients.

Kari O'Brien

Kari O'Brien

Project Director

Kari delivers incomparable operational and analytical expertise from design and implementation to analysis and reporting. With profound investigative abilities, Kari leverages her master of analysis to uncover the story hiding within the data and to deliver meaningful, actionable insights to her clients. She has a passion for presenting these stories in a creative, meaningful way. Previously a research facility manager and a client-site manager, Kari possesses a behind-the-scenes knowledge which makes her an invaluable asset to her clients.

Peter Grubb

Peter Grubb

Executive Director, Client Relations

Peter is a vibrant, strategic client partner with an extensive background in market research. A business-minded powerhouse, Pete oversees business development and many key client relationships for Blueberry. His experience in all modes of recruiting, field management, study execution and physical plant design make him an invaluable consultant and advocate for his clients. Pete provides high-touch service, taking the time to understand each client’s unique situation and goals. In doing so, Pete assembles the best team and facility to ensure a successful project and positive experience on any Blueberry project.

Gina Cassel

Gina Cassel

Senior Vice President, Operations

Gina Cassel is Senior Vice President for Research Facilities and Research Operations. Gina has more than 30 years' experience in the research industry, with extensive knowledge and expertise on the data collection side of the business, working with healthcare, pharmaceutical and consumer clients. In addition, Gina also spent several years working as a field director for a full-service, medically-focused research firm. Gina has extensive experience in both qualitative and quantitative research logistics which enables her to lead her teams in creatively and successfully completing projects for all of Reckner's clients.

We invite you to begin a conversation with us!