Capabilities

Capabilities

With expertise in marketing research, product research, and sensory science, our insights guide you throughout your product’s life cycle, from concept through consumption.

We draw from a broad range of qualitative and quantitative methodologies to reveal the “why” behind consumer’s decisions and to present a clear road map of actionable recommendations.


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The first step in building a product offering is understanding your consumer, their needs, their aspirations, and the marketplace.

Our Exploratory Research leverages a multitude of standard and innovative techniques to deliver a comprehensive understanding of the consumer landscape, thereby guiding your business decisions.


There are so many great ideas. . . but how do you know if your great idea is relevant for your brand or if it makes sense for your business strategy?

Our Concept Research applies a breadth of traditional and proprietary approaches to connect consumer priorities with aspirational needs, ultimately helping you understand which concepts deliver the most compelling propositions to your consumers.


Developing superior products requires a comprehensive understanding of how your consumer interacts with your product.

Whether you need to identify essential product attributes, assess packaging or shelf appeal or understand product usage, our Product Research leverages a variety of approaches. . .so you can optimize your product and package offering in the marketplace.


We believe a successful product is a holistic offering where product, packaging and messaging are aligned.

Our Marketing Research leverages a suite of research tools to help you understand the entire product experience and craft a cohesive offering in the marketplace.


Our Analytical Sensory Research is conducted in partnership with our sister company, The Institute for Sensory Research, a nationally-recognized, full-service sensory research organization providing sensory research solutions, sensory panel administration and sensory testing facilities.