Evolving consumer purchase patterns, shelf space and pricing competition, increasing pressure from private label. Many OTC brands are recognizing that the best way to differentiate is to deliver a superior experience.
With twenty years’ experience, Blueberry draws from both traditional and proprietary methodologies to reveal consumer priorities and aspirations and to present a clear road map for delivering a superior health experience.
With our deep expertise in consumer healthcare, we provide clear direction
for building strong and satisfying solutions in nearly all OTC categories.