Food and Beverage Market Research

Food and Beverage Market Research

Labeling demands, snacking occasions, functional foods, cannabis-infused, plant-based protein… and the list goes on!  It’s a significant understatement to say that food and beverage consumers are increasingly complex in their product and packaging requirements and aspirations.

With twenty years’ experience, Blueberry understands the complexities of conducting food and beverage market research.  From time of day testing for certain food groups to appropriate serving temperature, from occasion-based usage to healthy v. wholesome perceptions, we’ve conducted research for virtually every food and beverage category and throughout every part of the product life cycle.

Each category in the food and beverage industry has its own complexities. The team at Blueberry is well-versed in the food industry and keeps up to date with trends and news, so we can keep your projects relevant and provide insights that fit in the macro-landscape of your product category.

We deliver meaningful, actionable insights for every category in the food & beverage industry, from international manufacturers to artisan, start-up and specialty companies.


beverage market research


candy and confectonary market research

Candy and Confectionary

dairy market research


bread / bakery market research

Bread / Bakery

frozen foods market research

Frozen Foods

food service market research

Food Service

alcohol beverages market research

Alcohol Beverages

plant-based protein  market research

Plant-Based Protein

snack foods market research

Snack Foods

functional foods market research

Functional Foods


Our Methods

Central Location Tests (CLTs)

Taste Tests

Home Use Tests (iHUTs)

Sensory Tests



Mobile Diaries

Online Discussion Boards

Agile Methodology

Our Work

Product Adoption

Product Quality

Product Function

Claims Work


View our Poster: Healthy vs Wholesome


Check out these Case Studies