Home trends, environmental concerns, alternative shopping models. . .companies that provide products for the home and house are faced with constant challenges.
From home cleaning and home storage to pesticides and power tools, Blueberry brings nearly 20 years of expertise in both marketing and sensory research for the household care and home improvement industries. We excel at exploring the consumer usage experience across the product’s sensory elements to understand the emotional connections that reveal the true motivators for product purchases.
Our insights connect consumer realities at home with product attributes
to create innovations designed to succeed in the real world.