Household Market Research

Home trends, environmental concerns, alternative shopping models. . .companies that provide products for the home and house are faced with constant challenges.

From home cleaning products and home storage to pest control and power tools, Blueberry brings 20 years of expertise in both marketing and sensory research for the household care and home improvement industries. We excel at exploring the consumer usage experience across the product’s sensory elements to understand the emotional connections that reveal the true motivators for product purchases.

Our insights connect consumer realities at home with product attributes to create innovations designed to succeed in the real world.

Looking for examples of our work? View our posters: