Our client launched a Kid’s Pudding Pack line that did not perform as expected in market. Post-launch they wanted to understand consumer perceptions of the offering and product performance to help increase sales.
Parents evaluated the concept and observed their kids’ evaluation of the products to provide a balanced perspective in order to determine what optimizations could be made to enhance these products.
Determine barriers to purchase among parents based on the concept.
Determine kids’ & parents’ overall reactions to the offering.
Gain a detailed taste evaluation from the kids.
Understand specific concept likes & dislikes and disconnects in the product experience.
What We Learned
Parents and kids liked the Pudding Pack concept with Very Vanilla and Super Strawberry as the top contenders.
Broken cookies are a problem, because it erodes perceptions of quality and diminishes perceptions of ease of use.
The product was considered portable and not too messy.
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