Clean and green ingredients, socially-conscious choices, customized product experiences. . .Our work illuminates the individual and external influences on consumer’s decisions for their personal care products.
From textural cues to perceived efficacy, from in-home to in-lab testing differences, from balanced recruiting for skin /hair types to constructing research that uncovers the body care experience, our expertise encompasses the sensory and aspirational elements of personal care products.
Our research plan uncovers insights to help build distinctive and successful products.