Product Concept Fit - An Infographic

Blueberry PRODUCT-CONCEPT FIT. Concept: Validated. Prototype: Strong. Time for Product-Concept Fit! How it works. Product & Concept Evaluation. Multiple prototypes can be tested to determine which best fits the concept. Highlighter tool uncovers where the Product and Concept align the most, and the least. Paths to optimization of best fit to concept are uncovered, or product is cleared for launch. Recruit Category Users and Concept Acceptors. Engage your most likely consumers to assess alignment of the product and concept. Make sure your product provides all that you intended, and delivers what consumers need! Timing. Works effectively as part of early- or mid-stage development, but can be incorporated into pre-launch validation. Ensure your product fulfills its promises.