parent-child research Archives - Blueberry https://www.blue-berry.com Tue, 01 Mar 2022 21:34:51 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 /wp-content/uploads/2018/01/cropped-blueberry_bwithleaves2-150x150.jpg parent-child research Archives - Blueberry https://www.blue-berry.com 32 32 Case Study: Understanding Parent-Child Perceptions of a Snack Pack Product Line-Up https://www.blue-berry.com/news/case-study-understanding-parent-child-perceptions-of-a-snack-pack-product-line-up/ Fri, 08 Nov 2019 10:19:37 +0000 http://www.blue-berry.com/?p=1136 The Challenge Our client launched a Kid’s Pudding Pack line that did not perform as expected in market.  Post-launch they wanted to understand consumer perceptions of the offering and product performance to help increase sales. Parents evaluated the concept and observed their kids’ evaluation of the products to provide a balanced perspective in order to […]

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